Profounder: Help raising and managing investors

They're on tour!  I've always wanted to say that about a company.  Profounder helps startups by creating a pitch, offering investment terms, inviting investors, creating a funding page, informing investors of quarterly reports, etc.  How's it different from Kickstarter and IndieGoGo? Investors are just that.  They own a part of the company and aren't giving money in exchange for swag.